Most retailers run separate systems for online and offline sales. Your Shopify store handles ecommerce, while your POS (like Lightspeed) manages in-store transactions. But when it comes to email marketing, this separation creates blind spots that hurt retention.
How to Unify Your Data
The easiest way to sync POS data to Klaviyo is using a purpose-built integration tool like Gather. It automatically syncs customer profiles, purchase history, and order details from your POS to Klaviyo in real-time. No manual exports, no custom API work-just connect and go.